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 The Theme of the Beijing 2008 Olympic Torch Relay
 

The theme of the relay is "Journey of Harmony".
The theme embodies the Olympic ideal of 'placing sport at the service of the harmonious development of man, with a view to promoting a peaceful society concerned with the preservation of human dignity'. 'Harmony' boasts strong Chinese characteristics, and expresses the traditional Chinese philosophy in pursuit of a balance between man and nature, among people and between man's body and soul. It also supports Chinese people's wish of building a harmonious society of enduring peace and common prosperity.
  The Slogan of the Beijing 2008 Olympic Torch Relay
  The slogan of the relay is "Light the Passion Share the Dream".
The slogan is highly expressive of the theme and distinctive in sentence structure. "Light the passion" captures the spirit of Olympic Torch Relay and is inspiring. "Share the Dream" falls
  The logo of Beijing 2008 Olympic Torch Relay
  The Logo of the Beijing 2008 Olympic Torch Relay owes much of its inspiration to the traditional concept of "fire phoenix", and presents the image of two runners holding the Olympic Flame high. As ancient Chinese legend has it, phoenix is the king of all birds, and symbolizes good fortune, eternity, nobility and happiness. The use of the phoenix image in the Torch Relay logo conveys the idea that the Torch Relay will send the best wishes from the Beijing Olympic Games to people all over China and the rest of the world.
  The Torch Relay Graphic of the Beijing 2008 Olympic Games
  The torch relay graphic is one of the key image elements for the torch relay of the Beijing 2008 Olympic Games. The torch relay graphic together with the torch relay symbol, torch relay colors, torch relay fonts, and torch relay slogan, forms the basic image of the torch relay of the Beijing 2008 Olympic Games. These elements will be applied in the torch relay image & look designs, including the torch relay uniforms, torch relay convoy, torch relay publications and the city landscape design of the provinces, autonomous regions and municipalities. They will create a unique visual image for the torch relay of the Beijing 2008 Olympic Games, spread Chinese culture and the torch relay theme, and build an excellent environment for the torch relay. The elements will create a celebrative atmosphere throughout the cities which the relay will pass, promote the sanctity of the Olympic flame, encourage Torchbearers and Escorts Runners, enhance people's experience of the torch relay, and to provide a visual setting for the recording and broadcasting or the torch relay to the world.
   















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