The Overseas Olympic E-shop, www.bj2008eshop.com, exclusively authorized by the International Olympic Committee (IOC) and Beijing Organizing Committee for the Game of the XXIX Olympiad (BOCOG), will officially open on 29th November 2007 at 12:00 noon (Beijing Time). The website will provide online access to customers all over the world to Licensed Products of Beijing 2008 Olympic Games. The launch of the Overseas Olympic E-shop will be one of the milestones for the Overseas Licensing Program of Beijing 2008 Olympic Games.

The Overseas Olympic E-shop has been authorized as the exclusive official website to sell Licensed Products to most countries and regions in the world. The website shows all updated product information and offers more than 10 categories of Licensed Products including Apparel, Accessories, Jewellery, Pins, Art and craft, Stationery, Toys, Collectibles, etc. There is plenty for customers to choose from and a lot of impressive items to ignite purchase impulses. The E-shop will continually increase the variety of Licensed Products to satisfy customers' purchase demand.

As the Games approach, people pay close attention to all sorts of things relating to it. Demands for Licensed Products from people all over the world will continue to grow. The E-shop will definitely provide a reliable, safe and direct means for purchasing on-line. It is also a true e-catalog showing the unique designs and taste of products and limited editions of collectibles on the shelves. Customers can shop via internet boundlessly without geographical restrictions and, among themselves, share the joy, happiness, values and spirits of the Olympic Games. The E-shop will also fulfil the desires of the Chinese people living abroad and the hungry collectors for bringing home the official, authentic and memorial Licensed Products.

Designed to facilitate ease and convenience for online shopping, the E-shop is extremely user-friendly and easy to operate. Products are well named with sufficient description so that customers can navigate around the website easily and access the full ranges of Licensed Products with just a click of button. The payment gateway has been efficiently built-in and supports payment by Visa cards so that customers may shop on-line with all peace of mind. UPS will handle the logistic fulfillments until the parcels reach the doors of consignees. With the dedicated participation of Visa and UPS as sponsors of the Games, the E-shop offers one-stop services for customers overseas to enjoy the safest and pleasant online shopping experience without leaving the home countries.